BRITs Awards 2021 (2021)

I was responsible for developing the animation look and feel, and motion design system for Amazon Music's BRITs 2021 comms, as the event's official digital music partner and sponsor.

Alongside Laundry Service's creative team we decided to approach a tactile look and feel utilizing paper textures, frame-by-frame blob and splash transitions as well as iridescent grain and boil effects on moving on graphic elements. All pieces had to be adequate to both Amazon Music and BRIT awards design guidelines.

Art Director - Jonny Flynn
Copywriters - Beth Manning and Hanna Green
Senior Graphic Designer - Ryan Tong
Motion Designer - Vitor Meuren
Stickers Compositing - Meri Carrasco
Graphic Designer - Mia Johnson

[01] BRITs Social Posts - for stories and feed
[02] Nominee AJ Tracey Carousel Post
[03] Breakthrough Artist Carousel Arlo Parks
[04] Sticker pack with nominees and awards for social media use
[01] BRITs + Amazon Music

Art Direction
Motion Design