I was responsible for developing the animation look and feel, and motion design system for Amazon Music's BRITs 2021 comms.

Alongside Laundry Service's creative team we decided to approach a tactile look and feel by utilizing paper textures, frame-by-frame blob and splash transitions as well as grain and turbulence effects on on all graphic elements. All assets produced had to be adequate to both Amazon Music and BRIT awards design guidelines.

Art Director - Jonny Flynn
Copywriters - Beth Manning and Hanna Green
Senior Graphic Designer - Ryan Tong
Motion Designer - Vitor Meuren
Stickers Compositing - Meri Carrasco
Graphic Designer - Mia Johnson

Videos+Images:
[01] Amazon Music BRITs 2021 Sizzle Reel
[02] Stories and Liners featuring Arlo Parks and Dua Lipa
[03] BRITs Social Posts - for stories and feed
[04] Nominee AJ Tracey Carousel Post
[05] Breakthrough Artist Carousel Arlo Parks
[06] Sticker pack with nominees and awards for social media use
[07] BRITs + Amazon Music